How people read web content

An "F" in Reading

Here's some interesting (and perhaps disturbing) results from an eye-tracking study that shows that people read web pages -- including blogs, I assume -- in a roughly F-shaped pattern. They read the first few lines horizontally,
then
move
down
a bit and read some more horizontally, but typically not as much as at first.
Then
their
eyes
move
down
the
page
as
they
scan
for
interesting
content.