Much Ado about NOTHING

My wife collects antique bottles, including soda-pop bottles from bygone eras. Some of the names of defunct bottlers are evocative of summers past:

• Minck's Better Beverages -- "A Sparkling Carbonated Beverage -- Triple Filtered Through Ultra-Violet Rays" (Brooklyn, NY)
• M.H. Myers -- "For three generations, beverages of quality" (New York, NY)
• Cheer Up (brand) -- "A Delightful Drink -- A Real Super-Charged Beverage -- For Hospital, Home, and General Use" (Morristown, NJ)
• Hoffman Pale Dry Ginger Ale -- "Extra Dry" (Newark, NJ)
• Skipper (brand) Beverages -- "Soda-Licious -- It's Fun to Drink" (Pittsburgh, PA)
• Manhattan Beverages -- "The Sign of Quality" (Woonsocket, R.I.)

Names like "Coke" and "Pepsi" just don't have the same ring.

Ultra-violet rays?