Friday, January 30, 2009
Much Ado about NOTHING
We ordered Japanese food for lunch today from restaurant that calls itself -- believe it -- Chinatown. That has to be the least creative name for an eatery ever. (They offer both Japanese and Chinese dishes.) Naming a restaurant is usually a personal, carefully thought-out exercise, I imagine. Sometimes the name is poetic or refers to an obscure knick knack: We have a restaurant called The Iron Monkey here in Jersey City. It may also be boastful or reflect delusions of grandeur: White Castle (a fast-food chain) or The VIP Diner (a diner for, apparently, very important people hungry for hamburger deluxe or chicken pot pie). Simply descriptive names are popular, too: there's a soda-fountain-type place on Kennedy Boulevard near here that calls itself Boulevard DRINKS. And family names are understandable -- e.g., McDonald's. But Chinatown? That sounds like a place-holder for someone who is stumped for a name. How about...uh...Asian Appetite?
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