We all make mistakes, and when it comes to using English words and phrases in ads and product designs, the Japanese make plenty.
Engrish.com showcases numerous examples, including a clothing store that calls itself COWPOO and a snack food named GERM BREAD.
As the website explains, most of these unintentionally hilarious errors are "not an attempt to communicate -- English is used as a design element in Japanese products and advertising to give them a modern look and feel (or just to "look cool"). There is often no attempt to try to get it right, nor do the vast majority of the Japanese population (= consumers) ever attempt to read the English design element in question..."
Thursday, April 16, 2009
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