Thursday, April 16, 2009

Say It in Engrish!

We all make mistakes, and when it comes to using English words and phrases in ads and product designs, the Japanese make plenty.

Engrish.com showcases numerous examples, including a clothing store that calls itself COWPOO and a snack food named GERM BREAD.

As the website explains, most of these unintentionally hilarious errors are "not an attempt to communicate -- English is used as a design element in Japanese products and advertising to give them a modern look and feel (or just to "look cool"). There is often no attempt to try to get it right, nor do the vast majority of the Japanese population (= consumers) ever attempt to read the English design element in question..."

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