[random phrases (from here) worked into a story]
Transfinite Peccadillo
"You need a pearlier bombshell," said Duncan, the agency's head copywriter, to Ralph, his indentured propagandist. "Something with a bit more holistic forcefulness."
Ralph noted that Duncan had been imbibing Maker's Mark again -- his breath was redolent of it -- which always turned him into a hydrated swellhead. "It's just a toilet paper ad," he countered, "with a kitsch substratum. I don't know how I can make it pop in a 'pearlier' way. The metaphors are a toilet seat lined with white rabbit fur and goose down -- in a white paper house on a cumulonimbus cloud. Pretty 'pearly' already."
"I don't mean softer or more pallid; I mean more perfect and a little... jolting. It needs a transfinite peccadillo," said Duncan.
"A what?" said Ralph.
"A contrast. Something hard."
Ralph thought for a moment. "What if we add something to the house's furnishings -- a metal stool?" he suggested.
"That's the sh-sh-sh-it!" Duncan exclaimed.
Ralph thought Duncan was stuttering with excitement, but then realized he was only hiccuping.
[not to be continued]
Monday, April 09, 2012
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